AND THE MOST QUALIFIED.

We don’t just join trending conversations. We start them. We know what women want to talk about and what brands need to talk about.

Our organic, engaged community includes millions of professional women and conscious leaders across 100+ countries and 30+ industries.

The FQ developed a multi-phased experiential media campaign to enable Hulu to stand out and make a splash with the premiere of their latest documentary, Diane Von Furstenberg: Woman In Charge. We convened 135 top creators, fashion influencers, and conscious leaders for live music, programming, cocktails and bites, and a co-branded photo activation. Our social community of 5.5 M+ accessed the content and experiences through our social coverage. As a media extension, we produced and distributed a dedicated episode of The FQ’s original Women Trailblazers series to showcase DVF as a trailblazing woman in fashion. It was published as a collab post with @hulu on the @femalequotient Instagram, Facebook, LinkedIn, and TikTok feeds.

THE FEMALE QUOTIENT JOINED FORCES WITH ATHLETA TO AMPLIFY THE #POWEROFSHE AT THE SUMMER PARIS OLYMPICS. 

As women’s sports continue to captivate fans worldwide, brands are evolving their partnership strategies to elevate the voices and platforms of female athletes. Our partnership served as a movement to empower female athletes, accelerate pay equity and fuel global fan connections through unique consumer experiences.

The FQ was the visibility platform for women at the 2024 Summer Olympics, positioning Athleta as a champion for the champions. Through on-the-ground reporting, we leveraged our activation moments for content capture. We dug into the progress made at the Olympics, with Athleta as the presenting partner of this suite of content. We also hosted an intimate seated dinner to cap off a day-long Equality Lounge® with programming centered around Athleta’s commitment to women in sports.

In this third-annual series, The Female Quotient and Deloitte are raising the visibility of 30+ top women leaders in cybersecurity by showcasing their achievements and advice to the next generation. This experiential and media campaign is a top performing initiative for Deloitte.

CAMPAIGN DELIVERABLES:

• 2024 Campaign Hub – Showcasing the 30+ top women leaders in cybersecurity for 2024.
• POV Reimagined: Women in Cybersecurity – The Female Quotient and Deloitte joined forces on an in-depth survey investigating the state of women in cybersecurity.
• 2024 Kode With Klossy Roundtable – We created a powerful video featuring women in cyber alongside young girls from Kode with Klossy in a candid conversation around our original research findings. 
• Equality Lounge® at The FQ’s tentpole industry conferences

Events at RSA Cybersecurity and Alliance Conferences

The FQ and Indeed to amplify their Women’s History Month content campaign across our social channels, as the leading equality company connecting with women in business. This Indeed-led content campaign was promoted across The FQ’s owned channels, including Instagram, LinkedIn, TikTok, and Facebook.

CAMPAIGN DELIVERABLES:

• 1x Instagram Post
• 1x Instagram Story Post
• 1x Facebook Post
• 1x LinkedIn Post
• 1x TikTok Post
• 1x SZ LinkedIn Post
• 1x SZ IG Story Post